Camera, photos, or the PDF the restaurant proudly emailed you. As many pages as it runs to. Dim rooms, long lists, German-French hybrids: all readable. Unlike the handwriting.
Closed beta · Wine list app for iPhone
Order wine like you wrote the list.
Point your camera at the list. Pourly reads every bottle on it, knows your palate, and names the one, with the reason why. You order it like it was obvious. The table is impressed. Your secret's safe with us.
You're on the beta list
Excellent choice. We say that to everyone.
How it works
From dim-lit menu to “we'll have the Sancerre.”
-
-
Not forty-seven scores to agonize over. One confident pick for your palate, the meal and tonight's budget, plus the reason, in words you'd actually say. And one alternative, if you're feeling interesting.
-
If the list is bad, we say so. Radical, we know. You get the reason, the closest honest pick and how far over budget it sits. Take it, or raise the budget.
-
The bottle's name does the talking, in type your server can read across the table. The screen stays bright while you do.
Watch it read
Fourteen wines, two languages, one answer.
This is the list behind the recommendation above. Restaurant Falke, a German-French hybrid, priced by the bottle and the glass. Tonight it's white, and no more than €70.
Restaurant Falke Weinkarte
Sekt & Champagne
3 Griesel & Compagnie Blanc de Blancs Brut Nature 2019 Hess. Bergstraße 54
Chartogne-Taillet "Sainte Anne" Brut NV Champagne 0,1l 16 / 98
Weisswein / Blanc
14 Gerard Boulay Sancerre "Chavignol" 2022 Loire 62Fit score 92/100 · the safe great choice
7 Vincent Dauvissat Chablis "La Forest" 1er Cru 2021 124Over €70
Domaine Matrot Meursault 2020 Bourgogne 118Over €70
9 Emrich-Schonleber Halenberg Riesling GG 2021 Nahe 96Over €70
21 Weingut Knewitz Chardonnay Reserve 2021 Rheinhessen 0,1l 9 / 52Fit score 80/100 · the interesting one
Dönnhoff Riesling trocken 2023 Nahe 0,1l 7 / 38
Rotwein / Rouge
28 Graci Etna Rosso 2021 Sicilia 58
31 G.D. Vajra Barolo "Albe" 2019 Piemont 92
22 Domaine de la Janasse Cotes du Rhone "Terre d'Argile" 2021 48
Bodegas Muga Rioja Reserva 2019 0,1l 8 / 44
Montes Alpha Cabernet Sauvignon 2020 Chile 0,1l 7 / 36
Zinfandel "Old Vine" Lodi 2021 California 39
-
01 · Reads every line
14 wines read
Two languages, two prices a line, bin numbers where there are any. The photo stays on your phone; only the text travels.
-
02 · Keeps to tonight's limits
White, up to €70
Eleven bottles step aside without a fuss. The reds wait for another night, and three whites cost more than you said.
-
03 · Names one, and one alternative
The Sancerre
A fit score of 92 out of 100, €62, and the reason in a sentence. The Knewitz Chardonnay, 80 out of 100, if you're feeling interesting.
The palate test
Up to nine questions. One palate type. No wine required.
The same questions Pourly asks the first time you open it. Answer them here and find out which of the ten palate types you are. Nothing is sent anywhere; close the tab and it's gone.
About a minute. Mostly taps.
- What you drink, and six scales between two poles
- What you never want, which become hard rules
- How you read a wine list, honestly
Your hard rules
Rules are absolute. Not scored, not softened.
That's the short version.
In the app, the sommelier reads these answers in full and may see you differently. It usually has a point. Then every bottle you rate moves a dot, and Pourly shows you what it learned, with an undo.
Your answers stayed in this tab. Nothing was sent.
Ten palate types
One of ten palate types. Yours is a fixed opinion.
- WhitesYouThe Burgundy BilingualFluent in oak and flint.Meursault when the plate is rich, Chablis when it isn’t, and you call this consistency. The sommelier agrees, quietly.Read more
- WhitesYouThe Acid HoundIf it doesn’t make your teeth squeak, why bother.Sancerre, Riesling, anything grown on a rock. You describe wines as “nervy” and mean it as the highest compliment.Read more
- WhitesYouThe Oak EnthusiastButter is a food group. Barrels are furniture.Rich, round, toasted. You have never once sent back a Chardonnay for being too much, and you are not about to start.Read more
- RedsYouThe Tannin TraditionalistBarolo, Bordeaux, and patience. Mostly patience.Reds with structure and a decade on them, and opinions about decanting that people have learned not to trigger.Read more
- RedsYouThe Pinot PuristLikes a red you can read the menu through.Burgundy, Spätburgunder, Etna, a good cru Beaujolais. Pale, perfumed, a little earthy, and you will defend a chilled red to anyone who asks and several who didn’t.Read more
- RedsYouThe Ripe RomanticLikes a red that had a good summer.Malbec, Zinfandel, Primitivo, a Barossa Shiraz. Dark fruit, soft edges, nothing that needs a decade or a lecture. Someone once called it obvious. They did not get a second glass.Read more
- BubblesYouThe Bubbles DiplomatEvery occasion is an occasion.Champagne to start, Sekt to continue, Crémant when nobody is looking. You have never had a bad evening that began with a cork.Read more
- Across the listYouThe Natural ScepticCloudy is for skies.Nothing natural, nothing orange, nothing that smells of a farmyard. You are not a snob. You have standards, and a list of them.Read more
- Across the listYouThe Value HunterKnows the second-cheapest bottle is a trap.You read a list bottom-up, price first, and find the bottle the sommelier actually drinks. Every list has one.Read more
- Across the listYouThe Curious PalateNever orders the same thing twice, on principle.Grapes you can’t pronounce, regions you can’t place. A wine list is a map with the good bits unmarked, and you like it that way.Read more
The app picks yours from what you tell it. If your ratings start to disagree, the card follows what you rate most, unless you pin it.
Other wine apps answer “what is this bottle?” Pourly answers the question you have at the table: “which of these should I order?”
One answer
One bottle, one alternative, one reason.
- “Why this fits you” on request: what matches your profile, what fights it.
- The whole list as read stays one tap away, and searchable.
- A misread price can be corrected. Pourly picks again.
It says no
Your rules are filters. And a bad list gets called one.
- “No orange wine, ever” removes wines before anything is weighed.
- Nothing fits? The reason, the closest honest pick, the gap to your budget.
- A list with no fit doesn't count as one of your free three.
It learns in the open
Every rating moves your profile. You see how.
- A reminder the next morning. Rating takes about thirty seconds.
- What you stated and what it learned, marked apart.
- Every lesson comes with an undo.
The morning after
It learns your taste. Unlike your dinner companions.
Describe what you like once, in plain words: “oaky Meursault but also lean Chablis, and if you show me an orange wine I'm leaving.” Or import your own ratings from screenshots of a Vivino or CellarTracker list. Every rating after that nudges your profile, and Pourly shows you exactly what it learned, with an undo on every lesson.
Whites, reds and bubbles each get a map of their own; a Barolo is not judged on Chablis axes. Tap a dot and you get the bottle behind it.
Pricing
Free while in beta. Three lists on the house after that.
Closed beta · now
€0
For everything, as long as the beta runs
Joining costs nothing, and nothing in the beta costs anything either: every list, every feature. No card, no trial clock.
Join the beta, freeAfter launch
To start
€0
Your first three lists
- Three lists, whenever you get to them. No trial clock.
- A list with nothing on it for you doesn't count.
- Rating, History and your taste profile stay free, always.
Pourly Unlimited
Pay once a year, or every month.
Paid yearly
€29.99 a year
Works out at €2.50 a month: half of paying monthly.
Paid monthly
€4.99 a month
Billed every month.
- Every list, however many pages it runs to.
- One answer, as often as someone hands you a list.
- Cancel any time in your App Store settings.
Free while in beta. After launch, Unlimited is bought in the app, when you want it. Prices in euros; the App Store shows yours. Wine not included. Obviously.
Keeps to itself
We're a wine app, not a data broker.
Photos never leave your phone.
Apple's on-device text recognition reads the list. Only the text it finds goes to our server to pick a bottle.
No account.
No sign-up, no password, no email. Open it and photograph the list.
Your taste profile is stored on your phone and nowhere else.
It travels with each request so the sommelier can pick, and our server keeps nothing once it has answered. The details are in the privacy policy.
Fair questions
Questions, answered before the wine arrives.
Will it read the wine list at my restaurant?
Photograph it, as many pages as it runs to, or import a photo or the PDF the restaurant emailed you. Dim rooms, long lists and German-French hybrids all read fine; if a price comes out wrong, correct it and Pourly picks again. Handwriting is between you and the waiter.
What happens to the photos?
They never leave your phone. Apple's on-device text recognition reads the list, and only the text it finds (wine names, producers, prices) goes to our server to pick a bottle.
Where does my taste profile live?
On your phone, and nowhere else. There's no account and no sign-in. Before the app sends anything, it asks you. Your profile travels with each request so the sommelier model can recommend a bottle, and our server stores nothing once it has answered. The details, down to what our AI provider retains, are in the privacy policy.
What if nothing on the list suits me?
It says so. You get the reason, the closest honest pick and how far over budget it sits, then the choice to take it or raise the budget. It won't dress up a bad match as a good one.
What does it cost?
Nothing while the beta runs. After launch, your first three lists are free; then Pourly Unlimited is €4.99 a month or €29.99 a year; the App Store shows the price in your currency. Rating, History and your taste profile stay free either way. Wine still not included.
Is this AI? Which one?
Yes. Apple's text recognition reads the photo on your phone. A language model, Claude by Anthropic, reads the text of the list and picks. What makes it Pourly is what's built around the model: your rules as filters, the honest no, and learning you can see and undo.
Why not just ask a chatbot?
A general assistant will read a wine list if you ask it. What it doesn't have is a palate built from the bottles you rated, which you can inspect and correct; rules it treats as filters; a budget it holds to; and the habit of telling you the list has nothing for you. Pourly does one job, in the time a server is willing to stand there.
Does it replace the sommelier?
No. Where there is one and you feel like asking, ask. Most restaurants don't have one.
Which languages does it speak?
English and German. The app follows your phone's language, and the sommelier writes in it.
Is there an Android version?
No. Pourly is an iPhone app. During the beta it goes out through Apple's TestFlight: leave your email and your invite arrives with one of the small batches.
Tonight, perhaps
Somewhere, a wine list is waiting for you.
Forty producers, prices nobody would call friendly, and a server who has seen it all before. Bring Pourly.
Free while in beta. Wine not included. Obviously.
